Hello, I am Linton Small, a creative, experience, and product design leader with twenty years of experience leading multi-disciplinary teams in turning ambiguous business problems into products, experiences, and brands for Fortune 500 and regulated organizations.
Good design doesn't only solve the problem in front of you, it makes the next one easier.
– Linton Small
About
I work across brand, product design, and UX strategy leading multidisciplinary teams to solve customer experience problems, while building the accelerators that help them move faster and work smarter; from streamlining processes and reducing friction, to creating reusable frameworks, design systems and AI-powered tools that enable people to do their best work.
In Development
Human/AI Collaboration Accountability Framework. An Independent design initiative exploring visual systems that make human and AI collaboration more transparent across complex, multi-step workflows. The framework surfaces decision ownership, agent handoffs, human oversight, and traceability to help organizations build trustworthy AI-powered experiences that satisfy emerging governance and compliance requirements.
Key Metrics
I measure my impact by the scale of the teams I lead, the complexity of the challenges we solve, and the business outcomes we create. That includes building high-performing teams, accelerating delivery, improving how work gets done, and turning design into a measurable business advantage. Here’s what that impact looks like:
10+
Leading design across financial services, technology, and consumer products
~$300M
Helped drive sales by translating complex business challenges into customer experiences that moved audiences from awareness to action
78.6%
20+
Improvement in onboarding from ~2 weeks to 3 days, through accelerators like reusable templates, playbooks and AI-assisted workflows
Products shipped (design systems, websites, intranet sites, mobile apps, dashboards, kiosk interfaces)
My Capabilities
Twenty years of craft, a decade of leading the people who make it, and a working practice in how humans and AI build together.
Craft
Leadership
Domain & Emerging
My Work
Please note that a significant portion of my work is protected by NDA. As a result, I’m only able to share publicly released work and selected concepts that do not disclose confidential information.
